别背单词了,先背句子
外贸英语卡住你的,从来不是词汇量,是场景反应速度。客户一问交期,你脑子里还在组装语法,人家已经去问下一家了。我做了12年外贸,真正高频用到的句子不超过100句,翻来覆去就那些。今天按场景拆给你,直接抄去用。
询盘阶段:别急着报价,先问清楚
新手最容易犯的错:客户发个“Please quote for 500pcs”,立马把价格表甩过去。老业务员会先确认三件事——规格、数量、目的港。句子就这几句:
- Could you confirm the exact specification you need?(能确认下具体规格吗?)
- What's your target quantity for the first order?(首单目标数量多少?)
- Which port should we quote to?(报哪个港口?)
- Do you have a reference sample or drawing?(有参考样品或图纸吗?)
客户催得急,你就回:I'll send the quotation within 24 hours after confirming the details.(确认细节后24小时内报价。)既专业又不拖。
报价环节:把“贵”挡回去
客户说“Your price is too high”,别慌着降价。先接一句:Compared with which supplier, may I ask?(方便问下跟哪家比的吗?)大概七成客户说不出具体对比,只是试探。
真要解释价格,用这个结构:The price includes XX and XX. If you reduce the thickness from 2mm to 1.5mm, we can bring it down by around 8%.(价格含某工艺和某配件。厚度从2mm降到1.5mm,大概能降8%。)给区间、给条件,别给死数。
实战对话片段:
客户:Your price is 15% higher than my current supplier.
你:Thanks for sharing that. May I know the material they use? If it's recycled grade, our virgin material costs about 12% more but lasts 3 times longer. I can send you a comparison sheet.
一句话把“贵”翻译成“值”,比干巴巴说quality好管用十倍。
物流与交期:给确定感,别给模糊话
客户最烦“about 30 days”。老手会这么回:
- Lead time is 25-30 days after deposit received.(收到定金后25-30天。)
- We're booking the vessel this week. ETD is around the 15th.(本周订舱,预计15号左右开船。)
- The factory is running at full capacity, but I've pushed your order to the front.(工厂满产,但我把你的单子往前排了。)
延误了主动说:There's a 3-day delay due to the holiday. New ETD is the 18th. Sorry for the inconvenience.(因假期延误3天,新开船日18号,抱歉。)主动报延误的客户留存率,比藏着掖着高得多——这是我自己客户复购数据里看出来的。
付款与催单:软话硬说
催定金:Just a gentle reminder—the proforma invoice is ready. Once the deposit is in, we'll start production immediately.(温和提醒,PI已备好,定金到账立即投产。)
客户拖付款,别写“Please pay ASAP”,改成:To catch the vessel on the 20th, we need the payment by the 12th. Otherwise it rolls to next month's schedule.(要赶20号船,12号前需到账,否则顺延下月。)给截止日、给后果,客户自己会算账。
尾款催收同理:The goods are ready and packed. We'll release the B/L once the balance is confirmed.(货已备好包装完毕,尾款确认后放提单。)
怎么练:每天10分钟,两周够用
别贪多。把上面四类句子抄到一张A4纸上,每天挑5句,对着手机录音念三遍,再假装回邮件打一遍。两周后你会发现,客户消息进来,手指比脑子快。真遇到没准备的句子,就回:Let me check with the team and get back to you within 2 hours.(我跟团队确认下,2小时内回复。)这句话保底,永远不会错。
英语是工具,不是考试。句子够用就行,剩下的靠订单练。